It’s no secret that using video in your content marketing is increasing. Actually, YouTube is now the 2nd largest search engine on the internet and while video marketing is generally an afterthought, we should be taking this marketing method more seriously.
So here are the top 11 reasons why video is so important to showcase your printables within your content marketing and really should be in your own marketing plan as well.
1. Stand out from your competition
If you’re selling digital printables or any kind of digital product – this market is HUGE and FIERCE. Almost every online or creative entrepreneur is selling some sort of digital product. And that is why it is even more important to stand out from your competition. Video marketing is still fairly new and it is worth giving it a try so you stand out from the crowd. A lot of people aren’t tech-savvy and that is why you don’t see many marketing their products through video. But if you start now – you’ll stay ahead from your competition and it will be SO worth it!
2. Helps to improve your Search Engine Optimization (SEO)
Having a blog is great. But it’s even better if you combine your blog post with a video. This matters because of Google’s internal algorithm for generating search engine results pages. Google values two things – the quality of your content and its relevance to someone’s original search terms. If your sites have a mixture of not only texts but also quality visuals like videos – your page will be considered informative and varied – thus giving you a boost to your SEO efforts.
3. Greater engagement
Visual content like video is highly favoured and is loved by many. This is obviously true because we need to use our eyes and our ears to watch a video and this results in higher engagement in your content. Your audience will also be more likely to engage, embed a video, share and comment on a video compared to blogs or social posts.
4. Better customer attention
If you look around, you will find that there is a lot of noise out there. Lots to read. Lots of things to discover and soon enough, you will find that one may get into a content overload situation. And that is why it is so important to quickly and effectively capture one’s attention. And videos happen to need more of someone’s attention than any other medium.
5. Higher optimization opportunities
Just how much of your latest article did your readers read? Did they re-read areas of it? Or return to it later as well as read it once again? Did they reveal it with buddies? The truth is actually, it’s pretty difficult to answer these types of questions on text-based content material.
Video, on another hand, has this feedback loop built-in. Measure click-through price, drop-off points, or quantity of times watched. You may also drill this right down to an individual degree.
It all boils right down to this: the feedback cycle for videos means you realize what’s working as well as what’s not. Now to pay attention to more of the actual stuff that’s operating!
6. Video Drives More Traffic to Your Website
This is a great way to help drive traffic organically to your website. People are more likely to visit your website after watching a video on YouTube or on any social media, than any other type of content. You will also improve your click through rates when you send an email to your subscribers with video content in it.
7. Video Keeps People on Your Site Longer
People are more likely to watch a video rather than to read a blog post, even if those two were trying to get across the same content or message. By using videos on your website, you will likely increase the amount of time someone spends on your page. And this will help search engines like Google and Bing to boost your post or website to the top of their rankings.
8. Affordable and easily accessible
Producing video content used to take many several weeks and thousands of dollars to produce, but not anymore. Nowadays, to produce a great video content is becoming much more affordable within the last few years. Businesses like VideoMakerFX, GoAnimate, as well as Wondershare Filmora make the actual creation of your video as easy as writing a blog.
A little side note: This is the software that I’m currently using to create beautiful animated videos to showcase my printables. Wondershare Filmora is a wonderful video creation program that lets you create amazing, professional videos breezily without having any technical skills. Its interface is user-friendly and it comes with free or paid animated effects and elements for beautiful slideshow transitioning, not to mention, free or paid royalty free soundtracks too.
It is also beginner friendly so if you can click, drag and drop, you can easily create any video. You can now create professional videos with ease without the technical know-how while cutting back on production time. How awesome is that! And while you’re creating a specific theme or concept for your video, you can now attract the right target audience for your business too!
9. Better e-mail click-throughs & increase traffic to your website
Just imagine having written your email for days which contains important information for your customers. Will it resonate or drive results? Will your subscribers even read it? Using video in emails have proven to double click-through rates. This is also a great way to help drive traffic organically to your website.
10. Stronger emotional & psychological connections
Video may be the most powerful method to evoke emotions. Why? Because when you record a video, people are going to see your face, facial expressions, hear your tone of voice as well as listen to the music playing in the background. And depending on what your video is, you can evoke strong emotions like anger, sadness or happy emotions in your viewers.
11. Increased customer conversions
The number 1 reason for using video inside your content marketing strategy is that video converts much more customers. Simple, correct?
Recent research implies that 97% of video marketers reported that video increased user understanding of a product or service and 76% reported that video has helped them increase sales.
My Small Success Story
Did you know that video marketing was the real reason how I’ve made $2500 in my first year selling printables? I was a busy mom and I did not have the time to blog, but one video was all I made to help me market my printables and people started purchasing my printables because of it. So I truly owe my success to video which helped me to jump my digital product business off to a great start.
And if you’re ready to take the plunge and create your first video to promote your printables, I have created a special course especially around this topic. If you’re interested, you can check out the Create a Printables Promo Video Course where I will teach you how to create your first promo video to promote your digital products to your audience.
That’s it. These are the top 11 reasons why video is so important to showcase your printables which you should not ignore!
And if you really want to create your first video but you are feeling afraid to do, you might wanna read these 11 quick tips to overcome your fear of creating videos.
So make sure you include video in your marketing efforts especially if you are in a digital product business! But before you begin recording your very first video, make sure you’ve got a plan in place!